Peter Stevenson, “With the Rise of Justin Trudeau, Canada Is Suddenly … Hip?” (NY Times, Jan. 16, 2016)
Suddenly? As readers of this website know, there is nothing sudden about Canada’s hipster status. We’ve been here all along, just waiting for you to notice.
I was actually away at a hockey tournament (how Canadian!) the weekend (not The Weeknd) this article appeared and, clearly, it has taken me a while to catch up with it. But then, this article really represents The New York Times finally catching up with something we’ve been talking about here at Wow — Canada! for more than a year, so I don’t feel too bad.
You can read the whole article online if you’re curious. I could quote pretty much any paragraph of it, since nearly every line contains some sort of idée reçue about Canada, but here’s a representative passage, just to give you the gist:
His [i.e. Xavier Dolan’s] obscurity may have something to do with the fact that he is from Canada, the country that gave the world ice hockey, the snow blower and Labatt beer.
But the notion that our neighbor to the north is a frozen cultural wasteland populated with hopelessly unstylish citizens is quickly becoming so outdated as to be almost offensive.
You couldn’t really ask for a more complete compendium of Canadian stereotypes: obscurity, hockey, snow, beer, and a frozen cultural wasteland full of unstylish citizens (a reference to the Canadian tuxedo?) all pile up thicker than snowflakes in a Canadian blizzard (sorry — it’s contagious!) once Stevenson gets going. And then he tells us that these ideas are “becoming outdated” and are “almost offensive”.
But I’m not really interested in unpacking these tired clichés about Canada for the umpteenth time. Instead, I want to provide an answer to a question the article ignores, namely: Why is Canada hip? (Hint: it’s not because Justin Trudeau got elected, and it’s certainly not because The New York Times says we are.) At the risk of seeming self-serving, rather than rehashing an argument I have already made, I’ll simply quote from something I posted back in February 2015:
What gives Canada its hipster cachet is precisely its oddness, its difference, the fact that it is like the U.S. and yet not the U.S. We stand at a slight angle to the U.S., off to the side as it were, and of necessity we look a bit askance at mainstream U.S. culture, understanding it and consuming it but not precisely of it. In other words, Canada as a nation perfectly incarnates the intellectual state that hipsters aspire to, because what hipsters desperately want is to be different, not average but somehow special or set apart from everyone else – “everyone else” meaning mainstream Americans.
The Canadian is, in fact, both the original and the ultimate hipster because by definition we stand outside mainstream American culture. And we achieve our hipsterism without effort – a key point because the least cool thing in the world is trying to be cool. Canadians are the true hipsters – we are, in fact, born hipsters – and American hipsters are, in the end, nothing more than imitation Canadians, striving to acquire a status that comes to us effortlessly, as part of our very essence.
So there you go, New York Times: Canadians are hip because we are what you most want to be — a slightly different version of yourselves.
That quote, incidentally, comes from one of our posts on Patricia Lockwood; for more on Canada’s place in the hipster imagination, you can consult our posts on Tao Lin, Leigh Stein, and another one on Lockwood. If you still want more after that, seek psychiatric help.