Peace, Health Care and Doughnuts
Gregg Easterbrook, “Tuesday Morning Quarterback” (October 1, 2013)
Ah, Tim Horton’s: that glowing beacon of Canadian identity.
We’ve already discussed the (aborted) Canadian connection of the TV series “The Bridge”, of course, but in one of those curious instances that proves great minds think alike (or fools seldom differ?), Gregg Easterbrook, in this week’s “Tuesday Morning Quarterback” column, has hit on the same thing:
FX’s “The Bridge” is a remake of a Scandinavian television show about a crime at a bridge between Denmark and Sweden. Before centering the remake on a bridge between Texas and Mexico, producers first proposed using the bridge between Detroit and Windsor, Ontario. A hyper-violent crime drama about U.S.-Canadian relations — there’s no minimum to the potential ratings of that concept. A cross-border tunnel between a Texas ranch and a Mexican cartel’s hideout, used to smuggle heroin, figures in “The Bridge” plot. If the Detroit-Windsor setting had been chosen, it would have been a tunnel into a Tim Horton’s doughnut shop, used to smuggle government-financed Canadian prescription drugs.
Packed into that one small paragraph (which is illustrated with the Tim Horton’s photo above) are a number of typical clichés about Canada. The main idea – that Canada is a totally uninteresting place and that a crime drama about our country would serve no other purpose beyond that of a soporific – comes through clearly in the phrase about there being “no minimum to the ratings potential” of the idea. Clearly, Easterbrook sees Canada as a squeaky-clean, law-abiding place where nothing bad ever happens. It’s almost enough to make one ashamed of our peaceful nation. You feel like crying out, “Hey, we have crime too, you know!” But what’s the point?
But Easterbrook really distinguishes himself in the last sentence, where he manages to bring in a reference to our “government-financed” health care system, and also Tim Horton’s doughnuts. Health care, needless to say, has come up before, but the doughnuts idea is a new one. The corporate overlords at Tim Horton’s must be thrilled to see that their brand is indelibly associated with Canada in the minds of Americans – or are they?
A recent article suggests Tim Horton’s expansion into the U.S. is a failure; could the brand’s connection to Canada, and our uninteresting, crime-free image, be part of the problem? Perhaps doughnuts just taste better when the threat of death feels a little more imminent.
At least Easterbrook spells it “doughnut” rather than “donut”, coming down on the right side of that heated debate.